Halloween. Both dates sold out a month early.
<6hrs For the first date to sell out
2 of 2 Dates sold out
60 → 500+ Mailing list, two days after the social push
£0 Paid to a ticketing platform
Portfolio / Street Croft Farm
Street Croft Farm.
Farm shop, café and animals in Herriard. We built the site, and now we run their ticketed events on it.
We run their events too.
Ticketed days on the farm, sold through the farm’s own site rather than a ticketing platform. We set them up, build the demand and send the campaign.
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Tickets on their own site
No platform in the middle, so no fee taken off every ticket.
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Timed arrival slots
Sized to what the car park can hold, with the number left shown on each.
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Waitlist first
Demand built on their own channels before a single ticket goes on sale.
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A campaign we write
Their artwork, our copy, sent at the time the benchmarks point to.
The site it ran on
A farm site that looks like the farm.
Their own photography, laid out the way you would walk round the place: the shop, the café, the animals, then how to get there.
The events came later.
Street Croft came to us without a website at all. The ticketing only exists because the site was built to be added to. Here is where it started.
The problem
The phone was the website.
Opening hours. Are dogs welcome. When the café stops doing food. How do we find you.
Street Croft had no website at all. The social channels were strong. People knew the farm and wanted to come. But every question about a visit arrived as a phone call, thirty to forty times a day, and it was the same four questions each time.
That is a staffing problem disguised as a marketing problem. Ian and Hannah were taking calls during service. And the calls only reached the people who were already sure enough to ring; everyone else was checking Facebook, not finding an answer, and not getting in the car.
So the brief was not “we need a website.” It was: put the four answers somewhere a stranger will find them on a phone, in the car park, before they set off.
- 30–40
Calls a day before launch, nearly all of them the same four questions.
- 24hrs
From sign-off on direction and assets to the first version live.
The site
One version, live in a day.
We wrote nothing from scratch. Ian and Hannah had the photography and knew their own voice, so the work was structure: deciding what a first-time visitor needs in what order, and refusing to bury it.
Once they signed off the direction and handed over assets, the first version was live within twenty-four hours. It has been hosted and looked after by UF Labs since, which is why adding a ticketing system later was a change rather than a rebuild.
A brochure site earns its keep the day the phone stops ringing.
Built mobile-first from Ian and Hannah’s own photographs and words. Farm Shop, Café and Animals get their own sections; FAQ and Visit sit in the top-level nav rather than buried in a footer, because those are the pages the phone calls were about.
“Working with the guys at UF Labs has been a pleasure from the first interaction to getting the website live. The whole process has been very natural, UF Labs are very easy to talk to and they have taken a real keen interest in our business and how we wanted our website to look and work. We would highly recommend them.”
